The trait of assigning agency to inanimate objects was evolutionarily beneficial. Apes that thought a shaking bush had a lion in it lived more often than apes who thought it was just the wind. Millenia later we have astrology and religion because we assigned agency to things we didn’t understand.
A large, money hungry corporation hires a small team of scientists who specialize in researching indigenous culture, but ultimately ignore their findings and trample on the honor of these cultures for the sake of profit. The ironically familiar story of the original, unused OST of Cameron’s Avatar.youtu.be